Haumea Chapter of Mu Sigma Upsilon Sorority, Incorporated

Graphic Design, Branding, Photography, and Motion Graphics

Branding + Identity

MSU's colors are baby blue and white, while their crest is used to represent the organization among college campuses and beyond. New brand illustrations were created on the National level to help bring the idea of the "Amazon Woman" to life. However, the Haumea Chapter required an identity of it's own to help the organization stand out on the UCF campus. I incorporated updated branding into the new website, business card, and social media content for info sessions.

Ladies Night

The following flyer and video were created for a recurring recruitment event named "Ladies Night", of which the purpose is to inform interested women about MSU, and it's goals. Interested women can also meet the sisters and ask any questions they have.

Social Media Graphics

Throughout the semester, the Haumea Chapter hosted programming related to various topics including mental health, cultural awareness, and professional development. I created social media graphics to promote these events and encourage attendance by chapter alumni and the UCF community.

Greek Seasons Campaign

Greek Seasons is an annual fashion show that was started by the Haumea Chapter in 2004. Since then, Greeks from different councils across the UCF campus have showcased their original outfits in their organization's colors on stage. This year, I created 4 different motion graphics to showcase various seasons as teasers, and a final promotional flyer.